SABRINA SORONDO

CASE STUDIES

Gongolí Eco-Innovación is a Puerto Rican small business that focuses on implementing sustainable initiatives and technology to protect the island’s biodiversity.
[Full project coming soon…]

El Primo was a Puerto Rican small business that focused on sustainable landscaping and edible gardening. We wanted the brand identity to reflect the natural beauty and agricultural heritage of the island as well as the core value of the importance of agrarian education.
[See full project…]

Hello Guava is a food truck in Tampa, Florida that specializes in delicious guava treats that will brighten anyone’s day with the sweet fruit. To appeal to the target audience, we made sure that the brand identity emphasized the vibrant and sunny culture of the region.
[See full project…]

Pollination was my semester-long project for my branding class with the branding expert, Prof. Laura Woolpert. This class focused on market research, brand equity, and educated design to bring forth a new idea.
[See full project…]