In 2020, Gustavo recognized some of the essential elements for people’s happiness and well-being: nutritious autonomy, aesthetically pleasing homes, and proximity to nature. Starting in his family’s backyards, he cultivated vegetable patches and cared for the entire space, leading to the birth of his brand,”EL PRIMO,” meaning “the cousin” in Spanish. Teaming up with Alejandro, they founded a company meant to create the Foodscaping company, where they would create nutritious landscapes.
With my assistance, we created a unique brand identity and experience promoting the benefits of foodscaping, and establishing a professional image. Through their tree pruning, green area maintenance, and foodscaping services, “EL PRIMO” aims to provide a holistic solution for Puerto Rican yards, ensuring customer happiness and well-being.
For this brand I created their logo and variations, brand icons, two products, social media content, and provided social media management for their Instagram, Facebook, and LinkedIn.
I’m proud to share that the branding work I undertook for “EL PRIMO” had an excellent impact on their business. Their operations are currently on hold due to their relocation from the island, but the success they achieved during our collaboration remains a testament to our work and sustainable at-home agriculture.
SABRINA SORONDO 